What is Search Engine Optimization (SEO)

Search Engine Optimization is not just one individual task to complete, it's a whole list and the better you do at each task the better your page position.

Content

Search engines crawl your website for words to incorporate into their indexes. If the right words are not there or the search engine cannot read them, then you not going to be on top of a search engine results page.

Knowing the right keywords to optimize

Some keywords or phrases are less competitive than others. Optimizing your web pages to less competitive search phrases will give a better chance to be ranked number one.

Page Rank

Google ranks every page it finds from 0-10. New sites Google finds get ranked 0, whilst very popular website can get a Page Rank of 10.

Page Rank can have the biggest influence on your website results page position.
The higher your website ranks, the better it will perform. The best way to improve your Page Rank is with inbound links. Not all inbound links are the same. Links from website set up purely as link exchanges have less impact but links from pages with a high page rank and a similar subject to yours, have more influence.

Website programming
Poor website programming obstructs search engines from indexing the keywords in your web pages. Utilizing web-standard compliant code is an excellent way of avoiding unnecessary mark-up in your html. As well as the other added benefits it brings, for example, scalability, faster download speeds and easy to manage content.

Website Meta Data
Some say they are meaningless, other say they are the be-all and end-all of being number one on Google. They are both right. Meta data is meaningless if you do not have all of the above tasks working superbly. If you do, then Meta Data will take your search engine ranking to the next level.